About

How We Helped a Rochdale Fried Chicken Shop Take Back Control from Delivery Apps

Let us tell you a story about West Virginia Fried Chicken.

The Challenge

Problem What It Meant for the Business 30-40% commission on app orders Thousands of pounds leaving Rochdale every month
No customer data Could not build relationships or market directly
Cold food complaints No control over app driver routes and timing
Poor Google presence Hard for local customers to find them
No professional imagery Website and social media looked generic

Stories

What We Built

A Direct Ordering Website

We built a clean, fast, mobile-friendly e-commerce website that lets customers order directly from the business. No middleman. No commission. Just the customer and the food.

Key features:

Services

Feature Benefit

23 meal deals with accurate pricing Customers see exactly what they pay

  • EPOS printer integration
  • Stripe payment gateway
  • Mobile optimised design
  • Orders print straight into the kitchen
  • Secure, instant payments
  • Works perfectly on phones

No third-party commission 100% of profit stays with the business

Result: Every direct order saves the customer money and keeps 100% of the payment in Rochdale.

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Professional Product Photography

We shot high-quality food photography to make the menu irresistible. Good photos make people hungry. Great photos make people order.

Services

What we shot:

  • Chicken burgers with golden coating
  • Loaded fries with cheese pull
  • Family buckets
  • Peri peri wings
  • Shop interior
  • visual proof of quality
  • triggers craving
  • shows portion size
  • highlights spice appeal
  • builds trust and familiarity
Result: The website now looks as good as the food tastes.
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Google Business Profile Optimisation

We completely overhauled their Google presence so local customers could actually find them.

Services

Service What We Did

  • Google Business Profile
  • Business information
  • Categories
  • Posts
  • Claimed and verified ownership
  • Updated address, phone, hours
  • Added relevant search terms
  • Regular updates with offers

Reviews Review sign installed to collect feedback
Result: West Virginia Fried Chicken now appears in local searches for “chicken shop Rochdale” and “halal fried chicken near me.

360° Virtual Tour with Integrated Ordering

This was our flagship feature. A first for Rochdale.

We built a fully immersive 360° virtual tour of the shop interior. Customers can explore the kitchen, the counter, the dining area. They can see exactly where their food is made.

  • Then we added something special.
  • Order buttons placed directly inside the tour.
  • A customer can be standing virtually at the counter, click an Order Now button, and place their order without leaving the experience.

Why this matters:

Old Way New Way
Customer reads about the shop Customer experiences the shop

  • Static photos only
  • Leave site to order
  • No emotional connection
  • Interactive walkthrough
  • Order from inside the tour
  • Virtual visit builds trust

Result: Customers feel like they have already visited before they order. That trust makes them more likely to buy.

The Numbers

  • Commission paid per order
  • Customer data owned
  • Food temperature control
  • Google visibility
  • Professional imagery
  • 30-40%
  • None
  • None
  • Poor
  • None
  • 0%
  • Every order
  • Full control
  • Local search dominance
  • High-quality portfolio

What the Client Says

“We were bleeding money to apps. Customers were paying more and we were keeping less. Maximise Clicks Online built us a system that lets us own our customers, keep our profit, and serve hot food every time. The 360 tour is something else – people love clicking order while looking at our kitchen.”

– Owner, West Virginia Fried Chicken

Learn More

What This Tells Us

Local Businesses Do Not Have to Feed the Middlemen

Delivery apps take 30% to 40% of every order. That money should stay in the local economy. A direct ordering system puts it back where it belongs.

Customer Data Is Gold

When you do not know who your customers are, you cannot market to them. With their own system, West Virginia now owns every name, every email, every order history. That is an asset no app can take away.

Hot Food Is Good Business

When you control the delivery, you control the quality. No more cold food complaints. No more drivers taking detours. Just food that leaves the kitchen hot and arrives hot.

Virtual Tours Build Trust

A 360° tour lets customers see your kitchen, your counter, your care. When they can click “Order Now” while standing in your shop virtually, the decision to buy becomes easier.

Technical Details

Component Specification
Platform Custom e-commerce website
Payment Stripe integration
Printing EPOS printer direct connection
Photography Sony A6700 + Sigma lens
360 Tour Professional capture with ordering hotspots
Hosting UK-based secure hosting
Domain westvirginiafriedchickenrochdale.co.uk

Ready to Build Your Own?

We build the same systems for takeaways across the UK. If you run a fried chicken shop, pizza place, kebab house, or any takeaway business, we can help you stop paying commission and start owning your customers. We will look at your current setup for free. No cost. No sales pitch. Just honest feedback.

Maximise Clicks Online is a UK performance marketing agency serving restaurants, B2B firms, and industrial businesses across Lancashire, Yorkshire, Greater Manchester, and The Midlands.

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