This is the story of Balti Stan.
Balti Stan is a well-known restaurant serving authentic cuisine. They have a loyal local customer base and a reputation for good food.
But like thousands of restaurants across the UK, a large chunk of their online orders went through third-party delivery platforms. Every order came with a commission fee attached.
They wanted out.
Before we started, Balti Stan faced the same problem every restaurant faces.
Every order through Just Eat, Uber Eats, or Deliveroo cost them up to 30% in commission.
| Restaurant | What We Did | The Result |
|---|---|---|
| Mughals Restaurant | Direct ordering website, mobile app, EPOS integration | 1,500 monthly visitors, 457 order page visits, 21,290 tour views |
| Grand By Jalwa | Website, 360° tour, Google optimisation | 28,014 tour views, 2,252 monthly visitors |
| West Virginia Fried Chicken | Direct ordering site, 360° tour, photography | 0% commission on direct orders |
| Grill City | Google recovery, e-commerce site, 360° tour | Direct orders now, zero commission |
Over months and years, that added up to thousands of pounds leaving their business.
Worse still, they never owned the customer. When someone ordered through a platform, Balti Stan never learned their name, their phone number, or their email. The platform kept all of it.
They were working hard but building nothing.
We looked at their entire online presence. Here is what we found.
| Issue | What We Saw |
|---|---|
| Platform reliance | Most orders came through third-party apps |
| No direct ordering | Their website did not take orders |
| No visual proof | Customers could not see the venue |
| Google visibility | They did not show up for key searches |
| Customer data | They owned none of it |
A £30 order through a delivery app costs you up to £10.50 in commission alone. The food cost, staff wages, and overhead come out of the remaining £19.50.
Let’s make this real. A restaurant doing 80 delivery orders per week at an average order value of £25 loses around £2,000 every single month to commission fees. That’s £24,000 a year. Money that could be paying staff, upgrading equipment, or building a direct ordering system you actually own.
Whether it’s Just Eat, Uber Eats, or Deliveroo, the math is the same: you work, they take 30%.
And you never get the customer’s details. You cannot email them about a new menu item. You cannot text them a discount for their next order. The platform owns them.
Balti Stan was doing good business. But they were leaving money on the table and customers with the platforms.
Give customers a better way to order. Make it so easy and so visual that they choose to order direct instead of opening Just Eat.
We did not just build a website. We built an experience.We created a fully immersive 360° virtual tour of Balti Stan.
Customers can walk through the restaurant. They can see the dining area, the atmosphere, the space where their food is prepared. They can imagine themselves sitting there before they even place an order.
This kind of visual proof removes hesitation. When customers can see the venue, they trust it more.
The 360° virtual tour we built received over 5,000 views in its first six months online.
We built a website where customers can order directly. No third party. No commission.
The website is fast, works perfectly on phones, and makes ordering simple. Customers browse the menu, add items to their basket, and pay securely.
Every order through this website keeps 100% of the money in Balti Stan.
We shot high-quality food photography for their menu.
Good photos make people hungry. Great photos make people order.
We made sure every dish looked as good on screen as it does in person.
We updated their Google Business Profile with accurate information, fresh photos, and the right categories.
Now when people search for restaurants in their area, Balti Stan appears.
| What We Measured | Before | After |
|---|---|---|
| Commission per order | 30% | 0% (direct orders) |
| Customer data owned | None | Every order |
| Venue visibility | None | 360° tour online |
| Google presence | Weak | Optimised and visible |
| 360° tour views | 0 | 5,000+ in first six months |
The exact numbers are theirs to share, but we can tell you this: Balti Stan now recovers thousands in commission every year. Every customer who orders direct becomes their customer to keep.
Customers will switch if you make it easy.
Balti Stan’s customers did not love Just Eat. They loved Balti Stan. When we gave them a better way to order, they used it.
Visual proof builds trust.
The 360° tour lets customers see the venue before they order. That trust makes them more likely to buy.
Owning your customer data matters.
Every direct order adds a name, an email, and a phone number to Balti Stan’s list. They can market to those customers forever. Platforms give you none of that.
Commission adds up.
Thirty percent on every order is thousands of pounds a year. That money stays in your business when you build your own system.
If you run a restaurant and you are tired of paying 30% on every order, we can help.
Use our free calculator to see how much you lose each month. Then book a chat and we will show you exactly what a direct ordering system would look like for your business.
Maximise Clicks Online is a UK performance marketing agency serving restaurants, B2B firms, and industrial businesses across Lancashire, Yorkshire, Greater Manchester, and The Midlands.