The honest story of a restaurant that decided to own its customers instead of renting them.
Mughals Restaurant and Sweet Centre is a well-known food destination in Bradford. They serve authentic desi cuisine, traditional Asian sweets, and host events and private venue hire. They have a loyal local customer base and a kitchen that knows how to deliver.
But like thousands of restaurants across the UK, a large portion of their online orders were going through third-party delivery platforms. Every one of those orders came with a commission fee attached.
They wanted a way out.
Third-party platforms like Just Eat, Uber Eats, and Deliveroo make ordering easy for customers. That convenience comes at a cost for the restaurant. Every order placed through a platform means the restaurant pays a commission on that transaction. The restaurant also hands over the customer relationship. The platform owns the data. The platform decides what the customer sees next time they open the app. The restaurant starts again from zero with every single order. Mughals wanted to change that. They wanted a system where customers ordered directly, the kitchen received the order instantly, and every penny of that transaction stayed in the business.
We built three things. They work together as one connected system.
In October 2024 we launched a new e-commerce website for Mughals. Customers can browse the menu, place an order, and pay directly without a third party involved. Zero commission on every transaction.
In September 2025 we built and launched the Mughals app on both the Apple App Store and Google Play. Customers can order from their phone in the same way they would use Just Eat, but they are ordering directly from the restaurant. Every customer who downloads the app belongs to Mughals, not to a platform.
This is the part that makes the whole system work in a real kitchen environment.
The moment a customer places an order through the app or the website, it prints automatically in the kitchen. No one needs to check a tablet. No one needs to log into a separate system. No one needs to retype the order.
The order arrives. The kitchen gets to work. The customer gets their food. Mughals keeps 100% of that transaction.
| Page Title and Screen Class | Views | Active Users | Event Count | Bounce Rate |
|---|---|---|---|---|
| Authentic Desi Cuisine & Traditional Swe... | 1k | 5.3k | 28.6% | |
| Order Takeaway from Mughals Restauran... | 457 | 1.7k | 22.4% | |
| Bespoke Venue Hire for Weddings, Partie... | 422 | 1.5k | 14.9% | |
| Discover the Best Traditional Asian Sweet... | 74 | 219 | 13.6% | |
| Contact Mughals Restaurant and Sweet C... | 45 | 140 | 28.1% |
These are the verified figures from the system so far.
In December 2025, 1,500 people visited the Mughals website. These were not all existing customers. A significant portion were new visitors discovering the restaurant for the first time through search.
457 of those visitors went directly to the order takeaway page. These were not casual browsers. These were people who arrived at the site ready to buy.
422 visitors explored the venue hire page, showing strong demand beyond just takeaway orders.
Visitors found Mughals through Google organic search, Bing, direct searches, and ChatGPT. That last source matters. When people ask AI assistants questions about restaurants and food in Bradford, Mughals is showing up in the answers. Most restaurants are not even aware this is possible yet.
The Mughals 360 degree virtual tour has been viewed 21,290 times. Customers can walk through the restaurant, explore the dining area, and see the space before they visit or before they place an order. This kind of visual certainty builds trust in a way that a menu photo never can.
Every direct order placed through the app or website is commission free. The restaurant keeps the full transaction value minus standard card processing fees.
Every customer who orders direct leaves behind their name, phone number, and email address. Mughals owns that data. They can reach out to those customers with offers, updates, and loyalty rewards whenever they choose. No platform sitting in the middle. No algorithm deciding whether their message gets seen.
The system is live, it is growing, and it is working every single day.
The website went live in October 2024. The mobile app launched in September 2025. The EPOS printer integration was completed at the same time and the app was launched later.
The order page traffic figures from December 2025 show 457 active users on the ordering page in a single month. The system is attracting real buying intent from real customers.
The order prints automatically in the kitchen the moment it is placed. There is no manual step required from the restaurant team. The system handles it instantly.
That is a decision for the business. What the direct system gives them is a genuine alternative that they own and control completely.
Maximise Clicks Online is a UK performance marketing agency serving restaurants, B2B firms, and industrial businesses across Lancashire, Yorkshire, Greater Manchester, and The Midlands.