Takeaway direct ordering UK. Let us tell you a story about West Virginia Fried Chicken. They are a family-run halal takeaway in Rochdale. For years, they lost 30‑40% of every order to delivery apps. They had no customer data, cold food complaints, and poor Google presence. They came to us to take back control – and we built them a complete direct ordering system.
Problem What It Meant for the Business 30-40% commission on app orders
Thousands of pounds leaving Rochdale every month No customer data
Could not build relationships or market directly
Cold food complaints No control over app driver routes and timing
Poor Google presence Hard for local customers to find them
No professional imagery Website and social media looked generic
A takeaway direct ordering system solves all these problems.
We built a clean, fast, mobile-friendly e-commerce website that lets customers order directly from the business. No middleman. No commission. Just the customer and the food.
23 meal deals with accurate pricing Customers see exactly what they pay
No third-party commission 100% of profit stays with the business
Result: Every direct order saves the customer money and keeps 100% of the payment in Rochdale.
We shot high-quality food photography to make the menu irresistible. Good photos make people hungry. Great photos make people order.
We completely overhauled their Google presence so local customers could actually find them.
We helped West Virginia Fried Chicken recover their Google listing and optimise it fully. They now appear in local searches and take direct orders through their own website.
Reviews Review sign installed to collect feedback
Result: West Virginia Fried Chicken now appears in local searches for “chicken shop Rochdale” and “halal fried chicken near me.
This was our flagship feature. A first for Rochdale.
We built a fully immersive 360° virtual tour of the shop interior. Customers can explore the kitchen, the counter, the dining area. They can see exactly where their food is made.
Old Way New Way
Customer reads about the shop Customer experiences the shop
Result: Customers feel like they have already visited before they order. That trust makes them more likely to buy.
“We were bleeding money to apps. Customers were paying more and we were keeping less. Maximise Clicks Online built us a system that lets us own our customers, keep our profit, and serve hot food every time. The 360 tour is something else people love clicking order while looking at our kitchen.”
Owner, West Virginia Fried Chicken
Component Specification
Platform Custom e-commerce website
Payment Stripe integration
Printing EPOS printer direct connection
Photography Sony A6700 + Sigma lens
360 Tour Professional capture with ordering hotspots
Hosting UK-based secure hosting
Domain westvirginiafriedchickenrochdale.co.uk
We build the same systems for takeaways across the UK.
If you run a fried chicken shop, pizza place, kebab house, or any takeaway business, we can help you stop paying commission and start owning your customers.
We will look at your current setup for free. No cost. No sales pitch. Just honest feedback. Start your takeaway direct ordering project today.
Maximise Clicks Online is a UK performance marketing agency serving restaurants, B2B firms, and industrial businesses across Lancashire, Yorkshire, Greater Manchester, and The Midlands.